Nissan introduced its “Innovation for all” campaign during the opening game of the 2010 NFL season on Thursday night. The commercial has a significant emotional appeal, featuring a polar bear who is apparently not content to simply have his ice flow disappear because of global warming, so he strikes out, I suppose to find out why. Afterall, that is what polar bears do.
The commercial is filled with suggestions, some pretty overt, some subtle as to what is destroying the environment, but ends with the polar bear lovingly appreciating a man who is about to get into his all-electric Nissan LEAF, which looks a bit like a slightly over grown Smart Car. The LEAF is the car that will ultimately crush the Chevrolet Volt that Government Motors is introducing. The LEAF will prevail because it is both more practical in terms of its mileage on single charge of its batteries, and it also costs less to purchase.
In all seriousness, whether you agree with the idea that man is the cause of fluctuations in global temperatures or not, this really is a commercial that is well done. Well done for the wrong reasons, but well done, nonetheless. And, I have to say that if someone is in the market for an all-electric, mini-car, I hope you will buy this one and not the one made by GM, the nationalized car company that is ostensibly being run by a union.
As a post script, the Nissan commercial is, for me, reminiscent of the old Ad Council anti-pollution ads that ran as Public Service Announcements in the 1970’s. Here is one in particular that I am reminded of, featuring Iron Eyes Cody.